Why No One Used Your Event Tech: Lessons From an Actual Marketing Guy

Date: Thu, February 18
Time: 12:00 PM - 12:55 PM

You nervously dropped a significant chunk of change on cutting-edge event tech. Being at the forefront of the industry seemed like a good idea at the time, but now user adoption didn’t live up to expectations and your boss is looking at you disapprovingly while mumbling about ROI. If this is your nightmare - this is your chance to prevent it from ever happening!

Jordan McArthur has seen it all at Guidebook, one of the industry’s leading event app companies, and will teach you how to make the most of your investment. Your attendees should be engaged by tech rather than enraged by tech. Learn superhero-level marketing secrets that will drive adoption and leave your attendees impressed. Our clients made all the mistakes so you don’t have to! This session is worth 1 CMP-IS clock hour in Strategic Domain I: Marketing.

Learner Objectives:

At the end of the session, each learner will understand:

  • Best practices for promoting event tech and avoiding barriers to adoption
  • How to develop an event tech marketing plan
  • How to evaluate whether bleeding-edge technology is right for their intended audiences

Download the certificate of attendance from  the Topi app on-site. Certificates of attendance also can be emailed post-event.